polina elanskaya

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Communication designer with a focus on typography and the development of visual systems across digital, editorial, and physical media

polina
elanskaya

irnby store

irnby training club

branding

typography

'24–25

'25–26

'24–25

'25–26

irnby store

: socials

casual hiking drop

menswear drop

tennis drop with a competitive aesthetic

new items fw'26

offline yard sale

ready-to-use templates for SMM specialists—subtle visual cues emphasize the newness of each item

a consistent reminder of a limited-time event and its location — signature yellow draws attention to the sale

scalable and adaptive design system for everyday social media posts—clean and refined

regular design

from jun ’25 to aug ’26, I developed visual systems for each irnby drop, from catalogue and campaign posts to graphic-led content and varied stories formats, balancing consistency with visual variety

is a fashion brand creating activewear and everyday collections at the intersection of functionality, fit, and contemporary aesthetics

commercial

specials

packaging line

@badbaarbie

irnby store

: pack&posm

for special projects and seasonal campaigns, i also develop distinct visual identities and carry them across different print and physical applications

i approach packaging as a complete experience: developing ideas from the first concept through production, and building cohesive systems across objects, materials, and touchpoints

art room exhibition

For photo shoots, I developed visual backgrounds and set elements that became part of the production, helping shape the visual language of the final images

I developed a flexible system for exhibition graphics that adapted to the purpose of each event and the space in which it took place. The same template could become more experimental for IRNBY Art Room exhibitions or more restrained and informative for occasions such as the flagship opening on Kuznetsky Most

The body is one of the foundations of IRNBY’s visual language: through the body, the brand speaks of a “better version of yourself”

In the packaging, we continued this idea through direct visual associations, making the body part of the medium itself rather than simply an illustration

as for irnby art room, i went through a long process of developing a logical and scalable design system suitable for all types of brand touchpoints

kind of 'rebranding' was also driven by the brand's desire to appear more mature and premium, which is why we switched to cleaner and more refined visual templates

sep '25

nov '25

present

march '25

march–nov '25

: artroom

irnby store

branding for the latest exhibition

irnby tc

An international fitness platform offering a wide range of workouts for both home and gym training

In 2024, I developed an updated social media design system for Training Club, which is still in use today. I created a distinct visual style for each content theme, incorporating motion design and AI-generated imagery into the process

→

ai generations

motion design

sport and health

commercial

running club

Audience pain points

: смм

typography

siberie - zero + linfinie (fr+ru)

as someone specializing in typography, book design has become my own form of meditation. i don't think anything reflects me better as a typography enthusiast than the long‑term projects below

despite my obvious fondness for monochrome, I know exactly how to work with colour. my book about dialogues in plays is based on itten's colour wheel, where strongly contrasting colours represent confrontation between characters

bold, but in a good way, i usually say

The calendar is built around a universal base structure onto which translucent coloured sheets are layered, highlighting information about a specific region and/or time zone

The artist’s work is based on a 1:7 scale, which she uses to create miniature Japanese-style rooms. This principle becomes the foundation of the composition: each catalogue page and the images within it are structured according to the same 1:7 ratio

The book Siberia – Zero + Infinity (1958) by Armand Gatti is one of the first Western accounts of Siberia published after 1917. Despite its geographical focus, the book is structured more like a narrative and presented almost as a story—reflected in its deliberately rough visual language and postcard-like imagery

verbal behavior in a dialogic structure

multilingual calendar w/ time zones of nine countries

exhibition catalogue & selected works (nl+ru)

academic

Melnikov House is a landmark of architectural avant-garde in Moscow. For this project, I wanted to reveal another side of it—as an unusual yet cosy family home. The identity is built around the intersection of circles, a geometric principle that underlies the architecture of the entire building

The key symbol for the inhalers is a triangle: it simultaneously references the hand of a clock and one of the elements of traditional Tatar ornamentation

i'm particularly interested in extending brand identities beyond traditional applications. whether it's a construction kit, packaging or a 3D object, i see the medium itself as an opportunity to communicate the idea behind the brand

the melnikov house rebranding concept

sleep inhalers based on ethnic pharmacopeia