projects below
multidisciplinary graphic designer specializing in typography, brand identity, and packaging — currently full-time at IRNBY, saint p based
elanskaya polina
irnby store
: socials
posts&stories
from jun ’25 to aug ’26, I shaped irnby smm visual system by creating event-specific adaptations of the brand identity, keeping every post distinctive without losing brand consistency
on select telegram and email campaigns, I worked more as a curator—aligning teams across formats and developing content frameworks that allowed projects to move from concept to publication without further involvement from me
jul '26
march '26
emails
telegram
background
special
packaging
@badbaarbie
: artroom
irnby store
irnby store
: pack&posm
@pushkajul
i approach packaging as a complete experience: developing ideas from the first concept through production, and building cohesive systems across objects, materials, and touchpoints
as for irnby art room, i went through a long process of developing a logical and scalable design system suitable for all types of brand touchpoints
kind of 'rebranding' was also driven by the brand's desire to appear more mature and premium, which is why we switched to cleaner and more refined visual templates
kind of 'rebranding' was also driven by the brand's desire to appear more mature and premium, which is why we switched to cleaner and more refined visual templates
sep '25
nov '25
present
march '25
campaign creatives were another part of my role at IRNBY — designing for various promotions and special projects across formats, from taxi tops to three-sided advertising steles
irnby store
: target
typography
siberie - zero + linfinie (fr+ru)
as someone specializing in typography, book design has become my own form of meditation. i don't think anything reflects me better as a typography enthusiast than the long-term projects below
despite my obvious fondness for monochrome, I know exactly how to work with colour. my book about dialogues in plays is based on itten's colour wheel, where strongly contrasting colours represent confrontation between characters
bold, but in a good way, i usually say
bold, but in a good way, i usually say
verbal behavior in a dialogic structure
multilingual calendar w/ time zones of nine countries
exhibition catalogue & selected works (nl+ru)
i'm particularly interested in extending brand identities beyond traditional applications. whether it's a construction kit, packaging or a 3D object, i see the medium itself as an opportunity to communicate the idea behind the brand
the melnikov house rebranding concept
sleep inhalers based on ethnic pharmacopeia
branding
posts&stories
other
back in 2024, at training club, my main focus was developing a fresh design system for social media posts. here are some of my visual experiments for this task, where I explored both motion design
and AI-generated imagery
and AI-generated imagery
: irnby tc
so,
shall we start something together?
shall we start something together?
2026
